BFM+Exclusive

This is Why GameStop's Online Store is a Leaky Bucket

5 mins

Summary:

Gamestop—the previously dominant brick and mortar store—is going through a transformation. With new leadership, no company debt and a war chest of more than a billion dollars in cash, their focus is now largely on technology and eCommerce.

Mainstream stock market pundits would have you believe that Gamestop is already dead, and that their only sign of life has been gifted by Reddit and retail investors, but that's not true. They're alive and kicking.

There is a pretty fundamental question to be answered though: can Gamestop beat Amazon?

You may dislike Amazon for a number of reasons, but it'd be hard to argue that the experience as a customer is anything other than incredible. In many cases, they've reduced the purchasing process down to a single click.

This UX analysis may be about Gamestop, but more generally it covers common pitfalls of eCommerce. How do you make shopping online feel intuitive?