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Case Studies
Buying Bitcoin on Coinbase

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Buying Bitcoin on Coinbase

6 mins
about Coinbase
Coinbase logo
  • Summary

From a user experience perspective, buying, storing, trading and selling cryptocurrency—like Bitcoin—is still a pretty rough experience.

There’s a steep learning curve, terminology to understand and a regular supply of horror stories about hackers stealing cryptocurrency to make the experience uncomfortable for most.

Coinbase is on a mission to change that.

They want to make buying cryptocurrency feel safer and simpler, in the hope that it entices new investors, who would otherwise be put off by the idea of managing their own digital wallet.

But how could the user experience be better? Is it good enough?

Summary

  • 🐎

    Avoiding the ‘get started’ trap.

  • 🧏‍♂️

    Why you need a feedback architect.

  • 👨‍🦰

    Be aware of the header.

Peter Ramsey, Built for Mars Founder

Written by Peter Ramsey

Consultant to 100+ companies

Published: 19/08/2020
Last edited: 01/04/2025

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