By Peter Ramsey
10 Oct 19
Mario Kart Tour on IOS
Note: this case study was released before I started writing accompanying articles, which is why it's just the slideshow.
Case study
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Why users are ignoring your features
Simple techniques to increase feature usage, retention and ultimately alter how users perceive the value of your product.
Hiding complexity to create effortless onboarding
The techniques that Slack have used to create an effortless onboarding flow, and why you might not want to copy them.
The secrets of a $7.08 welcome bonus
The product psychology behind why Robinhood offer new users $7.08 of free stock, and not $10.
