Solving OpenSea's churn problem

NFTs (non-fungible tokens) are unique digital assets—like an image, or a song—that are stored on a blockchain.

And like traditional art, some NFTs are worthless, while others are hyper-valuable. In February 2021, an NFT from the artist Beeple sold for more than $69 million.

So people have flocked to OpenSea: the biggest platform for buying and selling NFTs. But is the user experience of actually creating and selling one any good?

To test that, I've created my own collection, and the short answer is: it's likely creating a load of churn.