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Opensea
Buy and sell NFTs
OpenSea drops new users into a complicated workflow. Our case study breaks down where they lose people, and how stepping stones could cut the churn.
Key takeaways from 1 Case Study
Complex workflows churn new users; stepping stones keep them moving through each step
The gap between signing up and a first meaningful action is where drop-off happens
Step order and step size can matter as much as the steps you ask for
Last updated: 27/08/2026
Case Studies
UX Case Studies
Learn how to get new users to complete complicated workflows, without creating churn. Hint: use stepping stones.
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