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AO
Online shopping
AO turns small moments into reassurance. Our UX Bites include examples like hovering over a price to see how rival retailers compare, without leaving the page.
Key takeaways from 1 UX Bite
Hovering over a price reveals a comparison against other retailers, catching doubt as it appears
Rival prices sit on-site, so the 'let me check elsewhere' habit doesn't open a new tab
Price is a high-intent element, and AO uses its hover state to carry persuasion
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
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