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Bloom & Wild
Online flower store
Bloom & Wild design checkout to keep shoppers moving, e.g., giving 10% off when a discount code fails. Our UX Bites cover their error states and reciprocity tactics.
Key takeaways from 1 UX Bite
A failed discount code triggers 10% off, turning a dead end into a reason to buy
The offer removes the urge to leave checkout and Google better voucher codes
Error states can carry reciprocity, not just a message that something went wrong
Last updated: 27/08/2026
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