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Energy supplier
British Gas designs for physical context, not just the screen. Our UX Bites include their meter reading page, which adds a torch button because you're likely stood in a dark cupboard.
Key takeaways from 1 UX Bite
A quick-tap torch button sits on the meter reading page, where the light is needed
Thinking about where users physically stand reveals features nobody thinks to request
The obstacle is solved before the input, cutting friction from a tedious task
If features can be coded in minutes, thoughtful design is what wins
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