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DuckDuckGo
The internet privacy company
DuckDuckGo turns mundane privacy moments into memorable ones, e.g. setting the whole screen on fire when you clear your history. Our UX Bites show how animation carries the brand.
Key takeaways from 2 UX Bites
Clearing your history triggers a full-screen fire animation, not a quiet toast message
Motion confirms the destructive action actually happened, so nobody double-checks
Privacy promises get reinforced visually, rather than through copy alone
Last updated: 14/09/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
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