Datacamp

Data science courses

DataCamp leans on social comparison to pull learners back, including weekly email leaderboards that show how your progress ranks against other users.

A weekly summary email replaces the live leaderboard, so competition arrives as a nudge to return
Peer comparison works as social proof, framing your progress against other learners
The stats only exist because you've used the product, so the retention email reads as personal

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Last updated: 27/08/2026

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"An exceptional resource for learning how to build habit-forming products that people love."

Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

DHHHey! & Basecamp