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Collaboration tool
HubSpot watches for behavioural signals, e.g. copy/pasting between emails, then surfaces the feature onboarding that solves it. Our UX Bites show their contextual prompts.
Key takeaways from 1 UX Bite
Copy/pasting between emails triggers onboarding for the feature that solves it
Onboarding acts as an ongoing contextual layer, not a one-off product tour
Tips appear at the moment of friction, so they read as helpful, not promotional
Often uses:
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."