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Mr Beast
The merch store
The MrBeast store gamifies shopping, from items that fly into your basket to slap-the-avatar mini games that earn freebies. Our UX Bites show how these moments work.
Key takeaways from 2 UX Bites
Add-to-basket is confirmed by a tiny product image flying into the header cart icon
A slap-the-avatar mini game earns freebies, turning cart time into effort users won't waste
Effort invested in the cart creates sunk cost, which reduces churn before checkout
Last updated: 27/08/2026
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