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Food delivery
Ocado sweats the small details of grocery shopping. Our UX Bites include receipts ordered by 'use by' date, and suggested searches that push accompanying products.
Key takeaways from 2 UX Bites
Suggested searches surface accompanying products, not similar ones, which nudges basket size
Receipts are ordered by 'use by' date, so shoppers see what needs eating first
Data they already hold, i.e. shelf life, answers a real-world worry before the van arrives
Often uses:
If features can be coded in minutes, thoughtful design is what wins
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