Rent the Runway
Clothing
Rent the Runway designs for edge cases, e.g., expectant mothers, turning a tricky sizing step into a celebration. Our UX Bites include examples from their sizing flow.
Key takeaways from 1 UX Bite
A pregnancy option in size selection replaces guesswork with maternity sizing guidance
Confetti fires on selecting the pregnancy option, acknowledging a life milestone mid-flow
Shows how a niche segment gets served inside an existing flow without cluttering it
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
Subscribe to BFM+
If features can be coded in minutes, thoughtful design is what wins
- Unlock the entire library
- Create custom UX courses
- Access our AI tools
£8/monthbilled annually
or, wait for the free stuff
Join the free newsletter
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."
