
Sporting store
Rogers Sporting Goods gamifies discounts, e.g., an interactive "Duck Hunt" game that unlocks savings. Our UX Bites show how playful mechanics fit a niche hunting brand.
Key takeaways from 1 UX Bite
A themed "Duck Hunt" game unlocks the discount, so the reward feels earned
The game mirrors the product category, reinforcing brand identity while entertaining
A plain promo code becomes an interactive moment, giving shoppers a reason to stay
If features can be coded in minutes, thoughtful design is what wins
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."