An interactive hero H1
The marketing hero on Sentry’s homepage has a ‘broken’ word, which when tapped, fixes itself.
Happier users
Sentry
Alerts, bugs and logging
Sentry turns developer tooling into playful, persuasive UX, with examples including an interactive hero headline, a toggleable "marketing mode" and context-aware upsells.
Key takeaways from 4 UX Bites
A 'broken' word in the homepage H1 fixes itself when tapped, rewarding curiosity
Visitors can switch off "marketing mode" and ask an AI chatbot about features instead
Upsells badge the exact feature you trialled before, so the paid tier feels relevant
Last updated: 18/09/2026
Real world examples
Sentry's marketing mode
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Greater attention+ 1 more
Upselling a specific feature
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Conversion rates+ 3 more
Sentry's misery index
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Retention tip+ 4 more
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