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The Guardian
Traditional news
The Guardian leans on perceived value and soft framing to win donations, from counting your free articles to a 'remind me next month' option. With examples from our UX Bites.
Key takeaways from 3 UX Bites
Counts the free articles you've read to frame value before asking for support
Turns a 'no' into 'later' by offering to remind you about donating next month
A shoutout to HTML enthusiasts sits in the header tags, for anyone inspecting the code
Often uses:
Last updated: 27/08/2026
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