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TripAdvisor extracts extra data from its review flow, with examples from our UX Bites: confetti after submission, then one-tap follow-up questions to keep contributors answering.
Key takeaways from 1 UX Bite
Confetti fires the moment a review is submitted, rewarding the contribution
Extra questions come after the main task, once the effort has already been spent
Follow-up questions are answered in a single tap, so the marginal effort stays near zero
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