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Wendy's
Fast food chain
Wendy's turns dead ends into brand moments. Our UX Bites include their 404 page, which hides a Donkey Kong-style burger-stacking game instead of an apology.
Key takeaways from 1 UX Bite
Wendy's 404 page hides a playable mini game, so a dead end becomes something memorable
The burger-stacking game borrows a familiar arcade format, so it needs no instructions
Leaning on brand personality at low-stakes moments softens the frustration of a broken link
Last updated: 27/08/2026
UX Bites
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