Loading
Design Examples
404 pages
How brands handle dead ends, with examples from Claude, Ahrefs, Codecademy, Dribbble, IMDB and Medium—including 404s that demo a feature or get shared.
Examples on Built for Mars include
Claude's 404 writes you a poem
Ahrefs demos its link checker
Codecademy's 404 hides a game
Real world examples:
The Financial Times' 404 page lists "economical satire" to justify the missing content.
Claude's 404 page uses one of their LLM models to create a poem.
More context
I love that you can also select the model—this allows people to functionally buy into the differences between them.
Medium have featured articles about being lost, on their 404 page.
Dribbble's 404 page includes an interactive colour slider, which will show a collection of images in that colour.
Searching for a Google font that doesn't exist, will show a random font-related 404 page.
