Personalisation Examples: Real Product Recommendations

This is a way of onboarding the "mixes" feature, with very low effort.

i.e., "Law of minimal effort". It's just one click.

The difference here is subtle but important: they're showing fruit to go with your greek yoghurt, not another type of yoghurt.

This requires mapping what else customers like (or buy with X).

It's likely that this increases the number of items customers go on and add to their cart, because it acts as a kind of discovery tool.

This makes it more likely that you'll quickly find items that you're interested in.

i.e., may reduce the "first 60-second" churn.

Importantly, this helps you be confident in the purchase.

i.e., even if you don't purchase more, you can be more confident that you have bought the right amount.