Custom push notifications
Twitch lets you customise the push notification that your followers get when you go live.
Design Examples
Push Notification Examples
See how companies like Etsy, Shop and Perplexity time push notification prompts, featuring our UX Bites on personalised previews, live countdowns and custom alerts.
Real world examples:
Updated: 23/09/2026, view all 1,490 examples
Examples on Built for Mars include
Etsy and Perplexity ask after a key action
Shop previews alerts with your last order
Tomorrow lets users choose their own alerts
Personalised notifications
When you follow a player or team (to receive notifications), you'll get a breakdown of every possible notification, and a quick way to toggle them on or off.
Pushing for notifications
If your notifications aren't turned on with Etsy, but you place an order, they'll prompt you to turn them on, citing specific benefits to that order.
Leveraging your previous orders
If you've not given Shop notification permissions, they'll use one of your recent orders as an animated example to demonstrate how notifications are used throughout the process.
Asking for notifications (well)
While asking for notification permissions, Tomorrow will ask you which notifications you care about, and show you dynamic examples.
Realtime notification previews
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Framing the value of notifications
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FAQs
When is the right moment to ask for push notification permission?
The ask works best when the user has a clear and immediate benefit, not on first launch. For example, Perplexity prompts after a deep research request starts, showing the user they don't need to watch the screen while it runs. Etsy asks straight after an order, tying the benefit to that order (e.g., seeing when it's dispatched).
Why do generic notification permission screens underperform?
They ask users to imagine what a useful alert might look like, which few people bother to do. Real examples remove that effort. For instance, Plane Finder shows a sample flight counting down in real time, and Citymapper lists a few specific alerts it would send.
What's the benefit of using a customer's own data in a permission prompt?
A preview built from someone's own history feels relevant and triggers the Endowment Effect, because they feel ownership over the example. This is what Shop does, animating a user's recent coffee order through each delivery stage to show where notifications appear.
Does letting users pick notification types make them more receptive?
Yes, because people who set up the triggers themselves expect the alerts when they arrive. As an example, OneFootball breaks down every alert type (e.g., goals, red cards, transfers) with quick toggles when you follow a team or player. Tomorrow builds this choice into the permission request itself.
When is it worth redesigning a notification permission screen?
The signal is a low opt-in rate among people who actually see the permissions modal, rather than low traffic to it. More users with notifications enabled tends to mean stickier users, so improving that conversion has a knock-on effect on retention.
Can people other than the app write push notification copy?
Some platforms hand that job to creators. For example, Twitch lets streamers customise the go-live notification their followers receive, which makes the initial hook more personal than a standard 'now live' message.