Referral calculator
When inviting friends, you'll have an interactive calculator to estimate how much you'll earn as a reward.
Design Examples
Referral Program Design: Real Examples
See how companies like Wise, Duolingo and Monzo design referral programmes, including personalised invite pages, earnings calculators and giftable subscription perks.
Real world examples:
Updated: 23/09/2026, view all 1,482 examples
Examples on Built for Mars include
Wise names the referrer on its landing page
Duolingo pays referrals in XP, not cash
Monzo turns unused perks into referral gifts
Personalised referral links
If you share a Wise referral link, your name will be used on the landing page.
Refind's coin buy back
Refind incentivizes user referrals by giving coins and offering to buy them back later at a mystery value.
Personalised referrals
When opening links from inside Reddit, Washington Post will show personalised offers.
That was kind of you
After referring a friend and giving them a free trial, Headspace will frame your action positively, and remind you of the benefits of the service.
Dynamic sign-up offers
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FAQs
Do referral rewards need to be financial?
No. Non-cash rewards work well when they push people further into the product. For example, Duolingo gives a 15-minute Double XP boost for adding a friend, and having friends on the app improves the learning experience itself. Refind tried a variable reward, i.e., coins bought back later at a mystery value, but has since dropped it, perhaps because it was too complicated.
What makes a referral landing page convert better?
An invite that feels personal is more believable than a generic signup page. This is what Wise does by showing the referrer's name on the page their friend lands on. Matching the offer to where the visitor came from works on the same principle; for instance, Washington Post shows Reddit visitors a dedicated offer of 7 free stories.
Why show an earnings estimate in a referral flow?
A total figure frames the benefit in concrete terms and anchors what people expect to earn. For example, Spoil Me's interactive calculator shows that inviting 10 friends could earn $230, which feels more tangible than a per-invite reward.
How can a subscription perk work as a referral flow?
Gifting an unused perk gives the paying user more value, because nothing goes to waste, while the recipient gets a taste of the product backed by social proof from a friend who already pays. As an example, Monzo prompts users to gift an unredeemed weekly Greggs treat and tells the friend they could get one every week with Monzo Perks.
What should the confirmation say after someone sends a referral?
The confirmation is a chance to remind the referrer why they value the product. Headspace, for instance, says "That was kind of you" after a guest pass is shared, which frames the act as generous and points back to the benefits the user already gets.