Dice's wait list
When you join a wait list on Dice, they’ll prompt you to allow notifications specifically for that event.
Design Examples
Waitlist Landing Page Examples
Browse waitlist landing page examples from Contra, Dice, Spotify and Wise, with our analysis of how referral rewards, notification prompts and countdowns hold intent.
Real world examples:
Updated: 26/10/2026, view all 1,496 examples
Examples on Built for Mars include
Contra shows the spots you'd gain by sharing
Dice asks for alerts as you join a waitlist
Spotify pairs countdowns with pre-saves
Framing the benefits of sharing
If you hover over the share button, your position in the Contra waiting list will dynamically change to give you a nudge into sharing.
Capturing intent with Etsy
When creating a gift list on Etsy, you can select an occasion and it’ll dynamically offer to remind you 30 days in advance.
An interactive marble run
Scrolling on Trunk.io will trigger a ball to roll down a series of winding tracks, until it drops into the logo in the footer.
Showing social "proof"
To make their social proof more specific and effective, Loops will show how long they've been customers for when hovering over their logos
Personalised referral links
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Faux pause, forced social proof
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FAQs
How do you get people to actually share a waitlist referral link?
Show the exact reward instead of describing it. "You'll move up the list" is vague, but seeing your new position is specific and feels certain. For example, Contra changes your place from 11,720 to 10,720 when you hover the share button.
Why do waitlists and pre-orders matter for conversion?
Intent fades fast, and people forget or get bored if nothing holds them. A waitlist, pre-order or pre-save acts as a hook that keeps that moment of interest alive until it can turn into a purchase. Etsy applies the same logic to gift lists by offering a reminder 30 days before the chosen occasion.
When is the best time to ask waitlist users to turn on notifications?
Right after they join, because they've just said they want to hear back and are most likely to change their mind. This is what Dice does. The prompt only appears if notifications are off, and it explains that tickets may come up with only a short window to buy.
How can a landing page make customer logos more convincing?
Add a detail that proves the relationship lasted. A wall of logos says nothing about whether those customers stayed. As an example, Loops reveals a "Since Nov 2023" style tag on hover, so visitors can tell these aren't one-day sign-ups who churned.
Does personalising a referral landing page make a difference?
Using the sender's name makes the invite feel more personal and more real, which is likely to lift conversion. For instance, Wise headlines its referral page with the friend's name and frames the reward as a gift, e.g., a free card or a fee-free transfer up to 500 GBP.