Dice's wait list
When you join a wait list on Dice, they’ll prompt you to allow notifications specifically for that event.
Design Examples
Waitlist Landing Page Examples
See how companies like Dice, Contra and Loops design waitlist pages, including notification prompts, animated referral rewards and social proof with customer tenure.
Real world examples:
Updated: 23/09/2026, view all 1,482 examples
Examples on Built for Mars include
Dice asks for event-only alerts on joining
Contra shows exact places gained by sharing
Loops adds customer tenure to its logos
Airbnb's sticky CTA
When you first land in the checkout, Airbnb show a small prompt to review the details. After reaching the bottom of the page, it transforms into a sticky confirm button.
Framing the benefits of sharing
If you hover over the share button, your position in the Contra waiting list will dynamically change to give you a nudge into sharing.
Rewatch the tour
After signing up to Airbnb, a link to rewatch the onboarding tour is nestled above the search. This disappears once you've started browsing.
Creating onboarding anticipation
Deepstash leverage the Labour Illusion, and build anticipation, by showing a series of loading labels that sound really personalised.
A physical notebook
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Showing social "proof"
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FAQs
When should a waitlist ask for notification permission?
Right after someone joins works well, because they've just shown intent and have a clear reason to want updates. For example, Dice only shows its prompt to people who already have notifications turned off, and labels the button 'Event notifications only' so the request feels narrow and tied to that event.
Why do vague referral rewards underperform?
Lines like 'you'll move up the list' leave people unsure whether sharing is worth the effort. A specific, visible outcome removes that doubt. For instance, Contra animates your position dropping from 11,720 to 10,720 as you hover over the share button, so you see the reward before you act.
How do you stop customer logos looking like empty social proof?
Add a detail that proves the relationship is real and ongoing. Visitors often suspect a logo belongs to a one-day customer who churned. As an example, Loops reveals 'Since Nov 2023' or 'Since Mar 2024' on hover, which makes each logo more credible without cluttering the hero.
Should a signup confirmation feel instant?
Not always. A short 'working' step can raise perceived value through the Labour Illusion, where visible effort makes the result feel more considered. Deepstash does this in onboarding with personalised loading labels like 'Gathering tailored ideas', though the delay needs to feel purposeful rather than slow.