Continue your journey on foot

As you approach your destination, Google Maps shows a button to launch a walking navigation the rest of the way.

Behind this Bite

i.e., if the car park isn't actually at the location, or if you've parked down the road, this helps you quickly continue your journey without having to follow a driving route.

AI insights

Insights

Goal Gradient Effect is the boost in motivation as users get closer to their goal. The walking shortcut in Google Maps keeps momentum so users feel progress, not interruption, when switching from car to foot.
Cognitive Load is the mental effort needed to complete a task. Google Maps lowers cognitive load by offering a direct 'Walk' button, so users avoid re-entering directions or hunting for new options.
CTA — Forward Progression Momentum shows users like actions that feel like progress. The 'Walk' button signals forward movement, so users feel they’re still on track, not starting over.
Visible Lifeboats are features that reassure users, even if rarely used. The walking option is a visible lifeboat for those unsure about the last leg of their journey, reducing anxiety about reaching the destination.
Hopper uses action-oriented links like "Finish my booking" to reinforce user progress. Both Hopper and Google Maps use specific CTAs to keep users focused on moving forward, not getting lost in side steps.