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Ahrefs
SEO power tool
Ahrefs turns dead ends into product demos. Our UX Bites show how their 404 page onboards visitors into a key tool, i.e., a broken link checker.
Key takeaways from 1 UX Bite
Their 404 page offers a broken link checker, pitched right when you've hit a broken link
Uses a moment of friction as an onboarding entry point, so the error feels useful
Shows how an error page can advertise a core feature when the context makes it relevant
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
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