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Lemonade
Insurance
Lemonade uses playful animation and personalisation to soften insurance flows. Our UX Bites include a cat on the keyboard and Street View imagery of your own building.
Key takeaways from 3 UX Bites
Humour fills chatbot waits, e.g. a 'cat on keyboard' gimmick during a pet insurance quote
Welcome screens form one connected scene, with a dog walker moving between each page
After you give your address, the menu background becomes a Street View shot of your building
Often uses:
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
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