Loading

Banking
Bank of America turns loyalty perks into hard numbers. Our UX Bites cover their app, including how they price up the fees a Platinum member has avoided.
Key takeaways from 1 UX Bite
Platinum savings appear as a dollar total, turning waived fees into a number people can feel
Quantifying a tier's benefits reminds members what they'd lose by leaving
Invisible savings are made visible, so customers never have to do the maths themselves
If features can be coded in minutes, thoughtful design is what wins
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."