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Coffee and cakes
Philz Coffee adds human warmth to digital ordering, e.g., naming the barista making your drink. Our UX Bites show how small personal touches lift a pick-up flow.
Key takeaways from 1 UX Bite
Pick-up orders name the barista making your coffee, turning a transaction into a human moment
Personalising the wait gives people something to anticipate before collection
Naming a real person behind the order adds accountability to a digital handoff
Often uses:
If features can be coded in minutes, thoughtful design is what wins
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"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."