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Pret
Coffee and food
Pret uses interactive tools, e.g. a coffee savings calculator, to frame the value of their subscription. Our UX Bites break down real examples from their flows.
Key takeaways from 1 UX Bite
A savings calculator lets people work out their own numbers, so value feels personal
Pret frames the subscription in cups of coffee, not an abstract monthly fee
Interactivity makes the maths the user's conclusion, rather than a marketing claim
Last updated: 27/08/2026
UX Bites
Real world examples
There are more than 1400 UX Bites like this
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