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Company
Trustpilot
Trustpilot

Trustpilot

Reviews you can trust

Trustpilot reduces friction in the review flow with reactive microcopy, including placeholder text that changes tone based on the star rating you've just selected.

Key takeaways from 1 UX Bite

  • Placeholder text shifts tone to match the star rating, so the prompt always fits the review

  • Hinting at what a good answer looks like cuts blank-page anxiety in open text fields

  • Small reactive microcopy changes guide users through the hardest part of leaving a review

Often uses:

Content Creation
Input Quality

Similar companies:

Reference & Reviews
GetYourGuide logo
GetYourGuide
TripAdvisor logo
TripAdvisor
Yelp logo
Yelp
IMDB logo
IMDB
Goodreads logo
Goodreads
Last updated: 27/08/2026

Real world examples

UX Bite:
Trustpilot logoTrustpilot

Dynamic placeholders

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Input quality
Input quality
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Preview
Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.

There are more than 1400 UX Bites like this

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"An exceptional resource for learning how to build habit-forming products that people love."

Author portrait. A smiling speaker wearing a headset microphone, shown alongside the cover of the book "HOOKED: How to Build Habit-Forming Products", used to introduce the author or a feature on habit-forming product design.
Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Author portrait. A usability expert is shown with the cover of his book "DON'T MAKE ME THINK revisited", subtitled "A Common Sense Approach to Web and Mobile Usability", a classic reference on intuitive interface design.
Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

Profile image. A circular headshot of a smiling man with two overlapping company logo badges, indicating the organisations he is associated with, as used for speaker, testimonial or team member introductions.
Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

Profile image. A circular headshot of a person with two app icon badges overlapping the corner, linking the person to the apps they're associated with.
DHHHey! & Basecamp