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Online fashion
Zara's fashion-led minimalism hides a borderline unusable experience. Our case study covers the bugs, dead ends and missed opportunities across browsing and checkout.
Key takeaways from 1 Case Study
A sleek, fashion-led interface can still hide flows people struggle to complete.
Bugs left in high-traffic flows erode trust at scale, as the case study shows.
Missed opportunities, not just broken steps, are where the revenue quietly leaks.
A borderline unusable experience, littered with bugs and full of missed opportunities.
If features can be coded in minutes, thoughtful design is what wins
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