Merch to incentivise retention
To encourage people to track ski activity in the app, across both multiple days and multiple trips (boosting retention), you'll unlock merch for doing so.
Design Examples
Loyalty Program Design: Real Examples That Work
See how companies like Slopes, Peerlist and Octopus Energy design loyalty schemes, including merch for multi-season tracking and streak rewards tied to power features.
Real world examples:
Updated: 23/09/2026, view all 1,482 examples
Examples on Built for Mars include
Slopes gives free merch for 2nd-season use
Peerlist streak rewards improve the product
Octopus Energy points reward meter readings
Reward-based streaks
Peerlist encourage streaks by rewarding the user with power features after they've hit milestones.
Showing social "proof"
To make their social proof more specific and effective, Loops will show how long they've been customers for when hovering over their logos
Leveraging your previous orders
If you've not given Shop notification permissions, they'll use one of your recent orders as an animated example to demonstrate how notifications are used throughout the process.
A utility loyalty scheme
Octopus Energy will let you earn Octopoints for completing habit-forming actions (like submitting meter readings), which you can then redeem for credit.
Etsy's loyal customers
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Motivating social proof
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FAQs
Why do some loyalty rewards retain users better than credit?
Rewards that improve the product give users a reason to stay, because each milestone makes their experience better. Credit sits outside that loop. For example, Peerlist's streak milestones grant features like more influence or better profiles, and the Endowment Effect makes users value that upgraded profile more.
How do you design a loyalty scheme for long-term retention rather than short bursts?
Place the most valuable rewards behind milestones that take months to reach. This is what Slopes does: its hoodie requires tracking a second season, which carries users past the trial period and may open an upsell too.
When does showing users their contribution stats backfire?
Stats only motivate when the number is impressive. As an example, Google Maps reminds reviewers of their 1,503 review views before they rate new places, whereas 'You've had 3 views' would put people off. With small numbers, a different metric such as minutes saved can work better.
How can customer loyalty double as social proof?
Evidence that customers keep coming back is more believable than a single purchase or a logo, since it rules out one-off buyers who churned. For instance, Etsy shows a 'Loyal customers' badge on sellers with returning buyers, and Loops shows how long each company has been a customer when you hover over its logo.
What should happen when a user is about to reject an offer?
Ask for the reason, then adjust the offer to address it before they leave. Breethe does this with its free trial, extending it from 7 to 30 days if someone says a week isn't enough. The answers also give the business data on why people churn.