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Home
Design Examples
Onboarding Examples: Real App Sign-Up Flows
Design Examples

Onboarding Examples: Real App Sign-Up Flows

See how companies like Wispr Flow, Flo and Atoms onboard new users, including symbolic commitment moments, in-context demos and sign-up content that changes by role.

Real world examples:

Updated: 23/09/2026, view all 1,490 examples

Examples on Built for Mars include
  • Flo and Ahead make users pledge to commit

  • Atoms skips sign-up to cut loss aversion

  • Wispr Flow demos in the apps you pick

UX Bite:
Wispr Flow logoWispr Flow

Dynamic onboarding benefits

During onboarding, Wispr Flow asks you what you’re going to use it for, and then demonstrates the app in action in the exact context you specified.

Dynamic onboarding benefits

More context:

Even better, if you choose more than one context, it’ll follow with a quick cycle through all the scenarios/apps.

#1267
View UX Bite
UX Bite:
Wispr Flow logoWispr Flow

Showcasing the uses

To showcase all the apps you can use Wispr Flow in, their onboarding includes app icons you can cycle through and click on to test out.

Showcasing the uses

More context:

They’ll also load a video tutorial in picture-in-picture mode, so it overlays the demo you’re being shown.

#1248
View UX Bite
UX Bite:
Atoms logoAtoms

Reducing sign-up friction

After downloading the Atoms app, you can dive straight into creating a habit, without having to first create an account.

Reducing sign-up friction

More context:

This minimises loss aversion, because it reduces the sunk costs of trying the app.

#521
View UX Bite
UX Bite:
Sketch logoSketch

Dynamic sign-up content

Sketch will dynamically change the sign-up content depending on your role.

Dynamic sign-up content
#333
View UX Bite
UX Bite:
Wispr Flow logoWispr Flow

Confirm the magic

During Wispr Flow’s onboarding, they’ll visually show you how to record your voice for the first time, and then “confirm the magic” with a CTA.

Confirm the magic
#1246
View UX Bite
UX Bite:
Ahead logoAhead

A literal signature to commit

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Preview
UX Bite:
Picture This logoPicture This

Onboarding test drive

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Preview
The UI displays a large white "S" centered on a solid purple-blue background, with no additional text, logos, or interface elements visible.The UI shows a stylized "M" logo with teal, cream, and red color blocks on a dark blue background. No text or markings are highlighted or underlined.Whispr flow

There are more than 1400 UX Bites like this

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"An exceptional resource for learning how to build habit-forming products that people love."

The UI contains the yellow book cover "HOOKED" by Nir Eyal in the bottom right, with black text in a white box with blue borders stating "COMPLETELY REVISED AND UPDATED."
Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Photo: site-map sketches with pen annotations, yellow sticky notes and folder of labeled cards, black phone cord, red book cover reading "DON'T MAKE ME THINK".
Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

Circular avatar: smiling man, navy jacket, blue‑checked shirt, blurred green bg. Overlays: red EA badge lower-right; black square with white up‑left arrow.
Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

Profile picture of a man with medium-length hair and stubble wearing a grey hoodie and dark jacket. Two app icons overlay bottom right: yellow Asana and blue Miro.
DHHHey! & Basecamp

FAQs

Why do some apps ask for a symbolic commitment during onboarding?

A small act, like holding a button or signing a box, creates a memorable moment where the user decides to commit. It relies on Cognitive Dissonance, since people don't like going back on their word, and the Foot in the Door effect, where one small commitment makes the next action more likely. For example, Ahead's signature box does nothing technically, and any squiggle works.

Should users be able to try an app before creating an account?

Using the product first lowers the sunk cost of trying it, which reduces loss aversion and the friction of signing up. This is what Atoms does. New users can set up their first habit straight after download, and account creation sits alongside it as an option rather than a gate.

How can onboarding make a product's value feel personal?

Ask what the user plans to do, then tailor the demo or copy to that answer. For instance, Wispr Flow shows dictation in the exact apps you chose and cycles through each if you pick several. Sketch changes its sign-up form content depending on whether you're a Product Owner or a Developer.

How do you make sure users actually notice the aha moment?

Guide them through the core action, then ask them to acknowledge that it worked so the moment registers. As an example, Wispr Flow shows you how to record your voice for the first time, then asks you to 'confirm the magic' with a CTA. Picture This takes a similar approach, demoing its plant finder on a stock image right after sign-up.

Why do in-context demos reduce early churn?

Seeing where a product fits into tools people already use makes it more memorable and prompts real use later. For example, Wispr Flow lets you click through app icons to test dictation in each, with a picture-in-picture video tutorial overlaying the demo. It's a reminder that the app works in places like your notes app.