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Design Examples
Pricing Page Design: Real Examples
See exactly how Airbnb, Stripe, Wise, Fiverr, HelloFresh and Etsy price things — per-serving framing, annual toggles, rounded prices and calculators, plus more pricing UX examples.
Real world examples:
Updated: 26/08/2026, view all 1,450 examples
Examples on Built for Mars include
Airbnb reframes long stays as monthly prices
HelloFresh prices per serving, not per box
Etsy's tips appear when earnings go negative
To reduce the friction of hosts calculating a "fair" listing price, Airbnb will suggest a price based on similar bookings, including an interactive map of local prices.
Stripe will show you multiple billing cycles in a single checkout, switchable with a single toggle.
Wise are so transparent with their prices, that they'll link directly to a fee calculator on their splash page (i.e., before you've made any commitment to use the app).
If you look on Airbnb for availability of more than a month, the price will automatically be framed in months instead of days.
More context
This is important, because if you're booking 90 days of accommodation, seeing "$90 per night" is harder to digest.
To reduce complexity, prices on Fiverr are rounded up on the browse pages.
More context
This should make deciding slightly easier, and browsing less overwhelming.
i.e., seeing "from £105" is less distracting than everything being "from £105.34 to £109.93".
There are more than 1400 UX Bites like this
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There are more than 1400 UX Bites like this
See the benefits
There are more than 1400 UX Bites like this
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FAQs
How do you make billing cycles easy to compare?
Putting both cycles on one screen removes the mental maths. Stripe's checkout switches between monthly and annual with a single toggle and labels the saving (e.g., "Save US$6"), so nobody has to leave checkout to work out which is cheaper.
Is it risky to show prices before signup?
Leading with prices cuts the anxiety about hidden fees. Wise links to a fee calculator straight from its splash screen, before any commitment to use the app, and that calculator compares its rates against Western Union and Monzo.
Why would you round prices up on browse pages?
Exact figures add noise when someone is scanning dozens of options. Fiverr rounds up while browsing, so a £203.15 gig reads "from £204", with a tooltip explaining that the precise price appears at checkout.
How can you help sellers decide what to charge?
Local context beats an empty price field. Airbnb suggests a nightly price based on similar bookings and maps nearby booked and unbooked listings for the selected dates, while Etsy takes the opposite angle: deducting costs to show estimated earnings as the listing is created.
When should education appear inside a pricing flow?
At the moment the mistake happens. Etsy holds back its pricing guidance until the calculator shows earnings below zero, then offers tips, which lands better than generic onboarding shown before anyone has entered a number.
Why does the same price feel different when it's framed differently?
Framing gives people something familiar to benchmark against. A £28.99 HelloFresh box becomes £1.93 per serving, inviting comparison with cooking from scratch and countering the Recency Bias of the last food shop. Airbnb runs it in reverse, converting nightly rates into a monthly figure once a stay passes a month.