A clever CTA label
Once a daily surprise bag is out of stock, Too Good To Go will dynamically display exactly when it sold out.
This ramps up both social proof and loss aversion.
i.e., "it sold out at 9.15, that means it must be good".
Dynamic purchase CTA
When placing an order with Etsy, the final CTA will dynamically show where you're sending the item to.
A clever CTA label
Once a daily surprise bag is out of stock, Too Good To Go will dynamically display exactly when it sold out.
Rewatch the tour
After signing up to Airbnb, a link to rewatch the onboarding tour is nestled above the search. This disappears once you've started browsing.
Okay, let's focus on one
If you select multiple goals when signing up to Rocket Money, they'll ask you which you want to focus on first. This regains focus (and framing).
Templates without the hassle
When using a template, Trello has a clear toggle to keep (or remove) the sample cards inside that template.
Managing group orders
Chipotle will ask you who specific items are for and then group your basket by people—making it easier to double check your order.