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In order to not clutter the interface, Starling will only show previous payment references as suggestions after you’ve clicked into that field.
AI insights
Cognitive Load is the working memory needed to complete a task. Starling only shows previous payment references after clicking the field, which keeps the UI clean and reduces mental effort for users.
Anxiety is hesitation caused by uncertainty. By hiding reference suggestions until they’re needed, Starling reduces clutter and helps users feel more confident when filling out payment details.
Framing is how information is presented to shape perception. Starling frames the reference field as simple and optional, which makes the process feel less daunting and more approachable.
Monzo uses a similar technique, by pre-populating the reference field with 'Sent from Monzo.' Both Monzo and Starling help users avoid blank fields and reduce friction when making payments.
Zettle adds a line of context to clarify that the customer name is only visible to the seller. Both Zettle and Starling use just-in-time context to ease user anxiety and improve input quality.
Posted 16/10/2025
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