Let's make a contract
When signing up, you'll be prompted to sign your name to "create a contract". This signals a moment of commitment.
This is both Cognitive Dissonance (not wanting to break previous promises) and the Foot-in-the-door effect.
It creates a memorable moment of commitment, and may reduce churn.
You're not on Wi-Fi
When viewing your camera feeds on mobile data, DMSS will warn you about high data consumption.
Sharing is turned on
After copying a link on Endel, you'll see this spinner appear. This is a cue that the page will update in real time.
Social proof + habits = savings
The finance app Jupiter will frame the expected annual savings from your new "habit", backed up with some social proof.
Let's make a contract
When signing up, you'll be prompted to sign your name to "create a contract". This signals a moment of commitment.
Knowing your target market
When sharing links on Napper (the baby sleep tracker), you'll see a link to open your Facebook groups, with a prompt to post it to a "mom group".
Dynamic icon suggestion
When creating a new task, the app icon will change dynamically (in real time) as you type.