The first time a user launches your app, you have precious little time to make an impact.
The onboarding has to be fast enough that users don’t get bored too early, but also comprehensive enough that they understand the value of what they’re signing up for.
Here are six rules of thumb that have served me well over the years.
While you might be tempted to show off the entirety of your app’s capabilities up front, sometimes it helps to keep things simple (really simple) at the start.
What is necessary right now? And how can you show that more simply?
For example, instead of having you make a full list of tasks when you first sign up, Me+ asks you to select just one (from a curated list) that you could do straight away:
Written by Peter Ramsey
