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Booking hotels
Hotel Tonight turns routine booking steps into brand moments and pre-empts late-night check-in confusion, with UX Bites covering gesture confirmation and timing warnings.
Key takeaways from 2 UX Bites
Bookings are confirmed by swiping or drawing the Hotel Tonight logo, not tapping a button
The drawing gesture adds deliberate friction, making the final step feel intentional
Book after midnight and a warning explains check-in is that afternoon, not immediate
If features can be coded in minutes, thoughtful design is what wins
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