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TV streaming & sports
Peacock uses live data to make browsing feel urgent. Our UX Bites show how they surface real-time scores and stats inside the feed to make a game worth clicking.
Key takeaways from 1 UX Bite
Live scores sit inside the feed, so a close game sells itself before you tap play
Real-time stats open a curiosity gap that a static thumbnail can't
The preview answers 'is this worth watching?' before the user commits
If features can be coded in minutes, thoughtful design is what wins
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"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."