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Design Examples
Tooltip Design: Real UI Examples
Design Examples

Tooltip Design: Real UI Examples

See how companies like Slack, Revolut and Nike time their tooltips, including auto-hiding hints, reactive onboarding and referral nudges, with our annotated UI examples.

Real world examples:

Updated: 26/10/2026, view all 1,496 examples

Examples on Built for Mars include
  • Revolut teaches card recovery after deletion

  • Slack retrains users who misuse CMD+K

  • PostHog adds exact dates to relative filters

UX Bite:
ABY Journal logoABY Journal

Temporary tooltips

When you go to leave a journal entry, ABY will show these tooltips for a few seconds, which then disappear to remove the distraction.

Temporary tooltips
#917
View UX Bite
UX Bite:
Nike logoNike

The anatomy of a shoe

If you make a major change to a custom shoe on Nike, they’ll show you context about what that change actually means.

The anatomy of a shoe

More context:

i.e., without this, you might feel like you’re not educated enough in shoes to make good decisions.

#1205
View UX Bite
UX Bite:
Revolut logoRevolut

Revolut's progressive onboarding

After deleting a card in Revolut, and then going back to view them all, they’ll show a tooltip showing how you could get that card back.

Revolut's progressive onboarding
#1117
View UX Bite
UX Bite:
Spoil Me logoSpoil Me

Zero-click onboarding

When pointing out key features, Spoil Me will show a tooltip that automatically hides after a few moments.

Zero-click onboarding

More context:

This removes the click to hide each onboarding tooltip.

But, as a warning, this might not be suitable for complicated or long tooltips. 

This only works because what they're pointing out is short and very easy to understand.

#777
View UX Bite
UX Bite:
Slack logoSlack

Onboarding incorrect shortcuts

Usually, CMD+K is a shortcut to add a link, but Slack uses it for opening the search. To teach you this difference, they'll show a tooltip if you press CMD+K whilst highlighting text.

Onboarding incorrect shortcuts

More context:

This is a form of reactive onboarding (i.e., reacting to an input).

#881
View UX Bite
UX Bite:
Posthog logoPosthog

Contextualising dates

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Preview
UX Bite:
App in the air logoApp in the air

Dynamic flight information

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Subscribe to unlock#459
Preview
Brand logo. A single bold letter "S" on a plain background, with no interface, controls or screen content shown.App icon or splash screen showing the brand's stylised letter "M" logo on its own, with no other interface elements, buttons or text visible.Illustration. A standalone, puffy 3D cloud-like graphic on a blank background, with no text, buttons or other interface elements visible. It may be a decorative or animated visual element.

There are more than 1400 UX Bites like this

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"An exceptional resource for learning how to build habit-forming products that people love."

Author portrait. A smiling speaker wearing a headset microphone, shown alongside the cover of the book "HOOKED: How to Build Habit-Forming Products", used to introduce the author or a feature on habit-forming product design.
Nir EyalAuthor of Hooked

"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."

Author portrait. A usability expert is shown with the cover of his book "DON'T MAKE ME THINK revisited", subtitled "A Common Sense Approach to Web and Mobile Usability", a classic reference on intuitive interface design.
Steve KrugAuthor of Don't Make Me Think

"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."

Profile image. A circular headshot of a smiling man with two overlapping company logo badges, indicating the organisations he is associated with, as used for speaker, testimonial or team member introductions.
Bing GordonKleiner Perkins & EA

"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."

Profile image. A circular headshot of a person with two app icon badges overlapping the corner, linking the person to the apps they're associated with.
DHHHey! & Basecamp

FAQs

Should onboarding tooltips hide automatically?

Auto-hiding removes the click needed to dismiss each tooltip, which keeps onboarding light. For example, Spoil Me and ABY both hide their tooltips after a few seconds. This only holds up when the message is short and obvious, so longer or more complex explanations are better left for users to close themselves.

What happens when users forget what a temporary tooltip taught them?

Once the tooltip disappears, the lesson is easy to lose, especially if someone doesn't open the app for a week. The icons and buttons still need to make sense without it. One option is to re-show the tooltip if that action hasn't been used in around 4 weeks.

How do you know if an option needs extra explanation?

Low usage of an option can signal that people don't understand the decision, rather than not wanting it. As an example, Nike shows context on a custom shoe's outsole only when a major change is made, so shoppers don't feel they need specialist knowledge to choose. This is progressive disclosure: detail appears only once it's relevant.

How can a tooltip break an old user habit?

Retraining a learned shortcut is hard, so the tooltip has to appear at the exact moment the mistake is obvious. This is what Slack does: pressing CMD+K while highlighting text suggests someone expects to add a link, so Slack explains the shortcut works differently. Reacting to an input like this is known as reactive onboarding.

Can a tooltip do more than point out a feature?

A tooltip can explain where a feature is and why it's worth using in the same message. For instance, Headspace points to its share button and mentions that new members get a 30-day Guest Pass. Users get a reason to share, not just instructions on how.