Apple TV's dynamic CTAs
Apple TV show dynamic CTA labels, depending on if you've watched that show before or not.
Plus, by saying "Play First Episode", they're making it inviting and clear to get started.
i.e., it's not committing to watching an entire series. It's "just the first episode".
Jam-packed with psychology
Right before you create an account, Ahead use three pieces of clever psychology: framing (x2) and compliance.
When the CTA is hidden...
If the order button is out of view in the checkout, Too Good To Go will show a prompt to scroll.
Custom designed perks
The Monzo Perks redemption screen has a dynamic design depending on what you're redeeming.
Starter challenges on Twitch
When you start streaming on Twitch, they'll give you a few challenges. These set achievable targets, without you having to lower your own aspirations.
Popcorn alerts
When pre-ordering cinema snacks on Fandango, you can ask to be texted 10 minutes before it's ready to collect.
You look like your passport
When verifying your ID, Incode will show a picture of your ID next to your recent selfie, and then merge the two as it completes.
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