Creating a habit

You need a BFM+ subscription to bookmark ideas
SlackSept 2024

After using Slack's "Catch Up" feature (and feeling "complete"), they'll prompt you to add the widget to your home screen.

Creating a habit
Summary
Related psychology:Peak-end Rule
Impacts:Conversion Rates, Feature Usage, Attention & Interest
UI Components:Call to Action
Behind The Bite

i.e., while celebrating the moment of completion (Peak End), they'll nudge you about how to get that feeling more easily in the future.

The timing is perfect.

🍪

More Bites

Unlocking Amazon's joke

Unlocking Amazon's joke

When reviewing items, Amazon will incentivise you to review more by offering to tell you a joke.

Creating a habit

Creating a habit

After using Slack's "Catch Up" feature (and feeling "complete"), they'll prompt you to add the widget to your home screen.

Spotify prompting mixes

Spotify prompting mixes

Occasionally, Spotify will show you your top genres, and prompt if you want a playlist mix created for you.

Dynamic event previews

Dynamic event previews

When changing the default length of a calendar event, Amie shows a dynamic preview of that event using your current time.

Onboarding Aha! Moment

Onboarding Aha! Moment

During onboarding, Arc will encourage you to toggle adverts on a webpage on and off, to demonstrate the difference in experience (and the value they're adding).

Social pressure (and proof)

Social pressure (and proof)

Etsy will show a banner when there is limited stock of an item, but many people have it in their baskets.

🚀

Related Case Studies

BFM+ Exclusive

Unlock all 74 case studies with BFM+

View Plans
Slack Hides Complexity to Create Effortless Onboarding

Slack Hides Complexity to Create Effortless OnboardingPreview this content

The techniques that Slack have used to create an effortless onboarding flow, and why you might not want to copy them.