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The way in which information is presented, is influential in how it's perceived and understood.
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Similar psychology:
Framing the moment before a key step, like account creation, around what users gain could increase the number who complete it, rather than drop off.
Framing unfamiliar figures as relatable equivalents might help users understand abstract metrics more quickly, e.g., hours saved or CO2 offset.
Framing fees or past usage against a meaningful comparison, like what others charge, may increase how much value users feel they get for the price.
Relabelling options with positive framing, e.g., 'data saver' over 'slow speeds', could shift more users towards the product or tier you want them to buy.