
Shop, track, browse
Shop leans on personalisation, playful animation and soft-rejection wording to nudge shoppers along, with examples from its basket, checkout and onboarding flows.
Key takeaways from 10 UX Bites
Shopify's 'no' on a welcome promo is 'remind me at checkout', keeping the offer alive
Motion confirms actions: items animate into the basket tab, confetti when you mark a delivery
Recent orders demo how notifications work, and 'find more ideas' reflects your first added item
If features can be coded in minutes, thoughtful design is what wins
Get the free content when it's released, straight to your inbox, no account required
"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."