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Square
Buy, sell and transact
Square was tested head-to-head against Zettle, SumUp and incumbent Verifone in our case studies, covering the card reader, taking a payment and building a store.
Key takeaways from 4 Case Studies
Unboxing and setting up the card reader beat the incumbent's, i.e. challengers won on the details
Payment flows were faster and simpler than Verifone's, even though Verifone often cost less
Store-building software sits far ahead of Verifone's, so hardware parity counts for little
Case Studies
UX Case Studies
Verifone are so far behind with their software compared to iZettle, SumUp, Square and Shopify that I doubt they'll ever catch up.
Most iZettle, Square and SumUp customers would save money by switching to Verifone. But that doesnt mean they should.
The incumbent provider Verifone performed considerably worse than iZettle, Square and SumUp.
The challenger providers were cheaper, simpler, faster and more efficient. And not just a little bitconsiderably so.
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