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Global banking
HSBC appears across our case studies benchmarking 12 UK banks over 900 days, covering account opening, card freezing, international payments, Open Banking and support.
Key takeaways from 9 Case Studies
Account opening was measured in days and clicks; the 900-day re-benchmark shows what got fixed
Slow international payment and Open Banking flows show feature parity isn't experience parity
Card freezing and support lagged behind — safety-net journeys got the least design attention
Deconstructing the notion that these banks have feature parity in 2023.
Historically, bank cards were relatively simple rectangles of plastic. But not any more.
A unique opportunity to revisit these 12 banks, re-benchmark them, and highlight what 900 days of progress looks like.
There are some clear winners and losers here. But overall, the user experience of customer support is desperate for some innovation.
Although the challenger banks were considerably faster, all of the banks could improve the experience of using Open Banking.
Quite clearly, if you want to make international payments frequently you have to use a challenger bank, or Barclays.
Whilst the challenger banks have made this feature more accessible, they had a poor overall experience. Barclays was considerably better.
With a few exceptions, there wasnt a huge variance in the amount of effort, or time taken to send a payment from any of the banks.
The challenger banks were significantly quicker (in days) and required less effort (in clicks) to get an active account.
If features can be coded in minutes, thoughtful design is what wins
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