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Buy, sell and transact
Zettle, formerly iZettle, pairs playful feedback with hands-on onboarding. Our UX Bites include payment links and a refundable £1 test payment, plus case studies vs Verifone.
Key takeaways from 4 Case Studies and 3 UX Bites
After Tap to Pay setup, Zettle offers a refundable £1 payment as a practice run
Payment link creation notes the customer name is only visible to you, pre-empting privacy doubt
Items visibly fly into the cart icon, confirming the add without a message
Verifone are so far behind with their software compared to iZettle, SumUp, Square and Shopify that I doubt they'll ever catch up.
Most iZettle, Square and SumUp customers would save money by switching to Verifone. But that doesnt mean they should.
The incumbent provider Verifone performed considerably worse than iZettle, Square and SumUp.
The challenger providers were cheaper, simpler, faster and more efficient. And not just a little bitconsiderably so.
If features can be coded in minutes, thoughtful design is what wins
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"An exceptional resource for learning how to build habit-forming products that people love."
"I’d never met anybody who looks at usability and UX the way I do until I met Peter. Only he’s smarter."
"The completest view of the psychological underpinnings of human behaviour that I’ve ever seen."
"What a nice idea! Christopher Alexander would be proud to see patterns collected like this."