UX Content
  • Case Studies
  • UX Bites
  • Cheatsheets
  • Psychology
BFM+
  • AI Insights
  • Tiers & pricing
  • Free newsletter
  • Login
  • Archive
Other
  • About
  • Help
  • Changelog
Services
UX audits

A complete audit of your user experience, delivered in a format that you can't ignore.

Book an audit

Built for Mars Ltd is a company registered in England and Wales (Company No. 12731987).

  • Case Studies
    UX Case Studies

    Impactful UX lessons and techniques, crafted into 85 digestible stories.

    • Advanced UX techniques

    • Learn product psychology

    • Full of memes

    How to get the most from Case Studies

    • Browse all UX Studies
    • Browse collections
    • Join free UX newsletter

    Popular Filters

    • Mastering Onboarding
    • Reduce Churn
    • Product Psychology
  • UX Bites
    UX Bites

    Find the best UX ideas, trends and innovations, at warp speed.

    • Niche solutions and ideas

    • See behind paywalls

    • Competitive research

    How to get the most from UX Bites

    • Browse all UX Bites
    • Submit UX Bite
    • Join free UX newsletter

    Popular Filters

    • Onboarding Magic
    • Reduce Churn
    • User Delight
  • Cheatsheets
    Cheatsheets

    Guides on specific topics, using real examples to help you copy like a pro.

    • Fast track progress

    • Copy like a pro

    • Accelerate A/B tests

    How to get the most from Cheatsheets

    • Browse all Cheatsheets
    • Join free UX newsletter

    Popular Filters

    • Account Creation
    • Checkouts
    • Forming Habits
  • Psychology
    UX Psychology

    Learn how to effectively use product psychology in your designs.

    • Better design decisions

    • Improve user research

    • Understand biases

    How to get the most from UX Psychology

    • Go to UX Glossary
    • Join free UX newsletter

    Popular Filters

    • Improve Conversion Rates
    • Reduce Churn
    • Purchases
  • More
    • Search
    • AI Insights
      BETA
    • UX audits
    • Free UX newsletter
    • About us
    • Changelog
Search
LoginUpgrade to BFM+
UX analysis
Companies
Zoom

Zoom

Featured in 2 Case Studies
Communication
Photo & Video
Case Studies

Case Studies

BFM+Exclusive
8 min to learn...

Which is better; Zoom, Teams or Meet?

with aCase Study
focused on
Zoom Logo
Google Meets Logo
Microsoft Teams Logo
Zoom large logo
Preview study
Benchmarking

Three video conferencing tools that are objectively very similar, but that often trigger a cult-like preference. But which has a better UX?

Skills you'll build
  • Reducing churn caused by first-time friction

  • Designing exits that feel natural and clear

  • Improving confidence with better context

Case StudyFeb 22, 2024
Preview study
BFM+Exclusive
5 min to learn...

Let's jump on Zoom

with aCase Study
focused on
Zoom Logo
Zoom
Zoom Logo
Preview study

Zoom became a household name during the 2020 pandemic, but does it really have revolutionary UX?

Case StudyApr 15, 2020
Preview study